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Stoop: single property look for city apartment and monthly websites

A month on a quiet block.

The month. The booking plate sells whole months, not nights. A cost ledger states rent, what is included, cleaning, taxes and the deposit with nothing hidden. A walk strip gives minutes on foot to the train, the market, the river, the High Line and the park.

Stoop: the home page of Stoop, a fictitious garden-floor apartment in an 1890s West Village brownstone, let furnished for 30 nights or more

The home page of Stoop, a fictitious garden-floor apartment in an 1890s West Village brownstone, let furnished for 30 nights or more.

Best for
A city apartment let by the month, in a place where stays under 30 nights are restricted, to guests who ask about the rent, the stairs, the train and what is included before anything else.
Typefaces
Bricolage Grotesque, a wide grotesk with one heavier word in each headline and big tabular numerals, over Work Sans for the details.
Palette
A pale brick-pink ground with a deeper brick band, near-black ink for text and buttons, and a plum accent for labels and links that never fills a button.
First screen
A framed portrait of the stoop on the left, and on the right the headline and a ledger of the six numbers that decide a month: minimum stay, rent, sleeps, the floor, minutes to the train, the garden.

What it gets right

Three things a guest would notice

  1. Says the 30-night minimum and why, in the city's own words, with the date it was checked.

  2. Puts the whole cost of a month on one ledger, deposit included, before anyone has to ask.

  3. States the stairs, the floor and the walk to the train as numbers, not adjectives.

Pages in the look

What your site would have

  • Home
  • The apartment
  • Photographs
  • The month (rates & availability)
  • The block (area guide)
  • About the host
  • Contact
  • FAQ
  • Guides

Plus the weekly area guides and guest pages we publish once it’s live.

How it becomes your site

Stoop, with your place in it.

Send your current website or listing. We rebuild it in this look with your photographs and your booking system, show you a working preview, and launch on your domain. $99 a month, no setup fee.

Let's get your place its own front door.

A 30-minute call. We'll look at your current site or listing, tell you what we'd build and answer anything. No pitch deck.