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VacayDirect

Salt: single property look for beach house and coastal websites

Saturday to Saturday, laid out.

The week. A seven-day strip runs directly under the hero, Saturday to Saturday: arrive, the beach, the day trip, the bikes, the creek, the last sunset, leave by ten. And the beach section is one number, the steps from the deck to the sand.

Salt: the home page of Salt House, a fictitious four-bedroom beach house in Pawleys Shoals, South Carolina

The home page of Salt House, a fictitious four-bedroom beach house in Pawleys Shoals, South Carolina.

Best for
A beach house rented by the week to families who come back, where the practical questions (steps to the sand, what's supplied, changeover day) decide the booking.
Typefaces
Bodoni Moda, a high-contrast serif set very large, over Onest, a clean sans for the details.
Palette
White and a pale sand band, deep navy ink, and a sea-glass green accent. Pill buttons in navy.
First screen
Type first: the headline and a short lead on white, then the photograph of the house and the dune edge to edge beneath it. Words never sit on the photo.

What it gets right

Three things a guest would notice

  1. Tells a family exactly what a week here looks like before they ask.

  2. Rooms are listed bed by bed, so a group of eight knows who sleeps where.

  3. One price for the week, nothing added at checkout, said plainly on the rates page.

Pages in the look

What your site would have

  • Home
  • The house
  • Rates & availability
  • The beach (area guide)
  • About the owners
  • Contact
  • FAQ
  • Guides

Plus the weekly area guides and guest pages we publish once it’s live.

How it becomes your site

Salt, with your place in it.

Send your current website or listing. We rebuild it in this look with your photographs and your booking system, show you a working preview, and launch on your domain. $99 a month, no setup fee.

Let's get your place its own front door.

A 30-minute call. We'll look at your current site or listing, tell you what we'd build and answer anything. No pitch deck.