Salt
Saturday to Saturday, laid out
Single property · Beach house | Coastal | Large groups
Ember: single property look for cabin and lake house websites
The cabin, in four seasons.
The home page is organised by the four seasons. October, January, May and July each get a photograph, the dates that matter, and one paragraph on what the place is like then, because that is how cabin guests decide.
The home page of Ember Cabin, a fictitious lakefront cabin in Hollow Pine, Vermont.
- Best for
- A single cabin or lake house with a different character in every season, owned by people who want the site to sound like them.
- Typefaces
- Libre Caslon, a bookish serif with one italic word in every headline, over Public Sans for everything practical.
- Palette
- Parchment and a warm hearth band, bark-brown ink, and a tobacco accent that colours labels and numerals but never a button.
- First screen
- A full-width photograph of the place at its best hour with the headline set into the lower third, and a one-line ribbon beneath it: the next open weekend and the from-rate.
What it gets right
Three things a guest would notice
Answers the seasonal question first: what is it like in January, and is the road plowed.
Puts the next open weekend and the price in the first screen, so nobody has to hunt for availability.
The cabin's facts are a plain numbered list: sleeps, beds, the dock, the stove, honest Wi-Fi.
Pages in the look
What your site would have
- Home
- The cabin
- Rates & availability
- The lake (area guide)
- About the hosts
- Contact
- FAQ
- Journal
Plus the weekly area guides and guest pages we publish once it’s live.
How it becomes your site
Ember, with your place in it.
Send your current website or listing. We rebuild it in this look with your photographs and your booking system, show you a working preview, and launch on your domain. $99 a month, no setup fee.
Let's get your place its own front door.
A 30-minute call. We'll look at your current site or listing, tell you what we'd build and answer anything. No pitch deck.