Best for: Owners who want a site and won't build one
This is ours, so weigh it accordingly. We build the site from your existing website or listing, embed your booking system's checkout, and publish local guides and guest pages every week.
- Price
- $99/mo, or $199/mo with a human team. No setup fee.
- Fee on direct bookings
- None
- Trial
- No trial; month to month
In its favour
- +You don't build, write or maintain anything
- +Works with any booking system that offers a widget or booking link
- +Ongoing local content is included, not an add-on you have to fill
Worth knowing
- −New service with a small customer base
- −No booking engine of its own: rates and availability come from your booking system's widget rather than a native search
- −Costs more per month than a self-serve builder if you'd happily do the work yourself
Source: vacaydirect.com/pricing, September 2026.
CraftedStays
Self-serve builder
Best for: Hands-on operators on a supported booking system
A dedicated direct booking website builder that sits on top of Hostaway, Guesty, Hospitable, OwnerRez or Hostfully, with native property search and live rates inside the site.
- Price
- $89.99/mo for the first 2 properties, then $8 per property. Blog add-on $30/mo. Done-for-you setup from $1,500.
- Fee on direct bookings
- None
- Trial
- 14 days, no card
In its favour
- +Deep sync with five booking systems
- +Built specifically for rental conversion
- +Publishes its own research on AI search
Worth knowing
- −Requires one of the five supported systems
- −You build and write it yourself unless you pay for onboarding
- −Blog tools cost extra
Source: craftedstays.co/pricing, September 2026.
Lodgify
Included with booking software
Best for: First-time direct owners who want one tool
Booking software with a channel manager, booking engine and a no-code website builder in one subscription.
- Price
- Website builder starts on the Starter plan, $33/mo list. The $18 Basic plan doesn't include it. Pricing varies with property count.
- Fee on direct bookings
- 0% on every plan
- Trial
- 7 days, no card
In its favour
- +One login for calendar, channels, payments and site
- +No booking fee
- +Quick to get something presentable online
Worth knowing
- −Template-based design
- −Website builder isn't in the cheapest plan
- −You write all the content
Source: lodgify.com/pricing, September 2026.
OwnerRez
Included with booking software
Best for: Power users who want control of the back office
Highly capable booking software. Hosted Websites is a paid premium feature switched on inside your account; a WordPress plugin is a separate one.
- Price
- $40/mo for the first property, plus $15/mo for the Hosted Websites feature. Additional properties on a sliding scale.
- Fee on direct bookings
- None
- Trial
- 14 days
In its favour
- +Deep channel, accounting and automation features
- +Transparent published pricing
- +No booking fees or contracts
Worth knowing
- −Website is an extra charge on top of the base subscription
- −You write the content
Source: OwnerRez: Costs & Fees, September 2026.
Hospitable
Included with booking software
Best for: Small hosts already automating with Hospitable
Messaging-led booking software whose Direct product adds a site builder, embeddable booking widget, guest portal and rental agreements.
- Price
- Direct is included on Professional ($59/mo, 2 properties) and Mogul ($99/mo, 3 properties). Not on the $0 or $29 plans.
- Fee on direct bookings
- Yes. Direct Basic: 1% host fee. Direct Premium: 4% guest + 3% host, or 7% host-only.
- Trial
- 14 days
In its favour
- +Strong guest messaging automation
- +Friendly to small hosts
- +Widget can be embedded in any site
Worth knowing
- −Per-booking fees on direct reservations
- −Direct isn't on the entry plans
- −You write the content
Source: Hospitable Help: pricing, September 2026.
Hostfully
Included with booking software
Best for: Managers who care about the guest journey
Property management platform known for digital guidebooks, with a brandable direct booking site on all plans.
- Price
- From $15 per property per month plus a platform fee (amount not published). Direct booking site included on every plan.
- Fee on direct bookings
- Growth plan: 0.85% direct booking fee plus 1% payment gateway fee. None on Pro.
- Trial
- None advertised; demo only
In its favour
- +Direct booking site on every plan
- +Known for its digital guidebooks
- +White-label options
Worth knowing
- −Platform fee isn't published
- −Booking fee on the entry plan
- −No free trial
Source: hostfully.com/pricing, September 2026.
Guesty
Included with booking software
Best for: Operators planning to scale past a handful of listings
Operations software for professional managers with a lighter edition for small hosts. Guesty Websites comes in Basic, Advanced and a done-for-you Advanced Plus tier.
- Price
- Lite (1 to 3 listings) from $9 per listing per month. Pro and Enterprise by quote. Advanced website tiers are a paid add-on.
- Fee on direct bookings
- Guesty describes website bookings as commission-free
- Trial
- 14 days, Lite only
In its favour
- +Scales to hundreds of listings
- +A done-for-you website tier exists
- +Large integration marketplace
Worth knowing
- −Website tier prices aren't published
- −Most pricing is by quote
- −Built with multi-listing operators in mind
Source: guesty.com/pricing, September 2026.
Hostaway
Included with booking software
Best for: Growing managers who'll take a sales call
Channel management software with a no-code direct booking website builder, templates, a built-in booking engine and real-time availability sync.
- Price
- Not published. The pricing page is a quote form.
- Fee on direct bookings
- Not stated on the pages we read
- Trial
- Not stated
In its favour
- +Strong channel management
- +Big marketplace of connected tools
- +Booking engine can be linked or embedded
Worth knowing
- −No public pricing
- −Aimed at multi-listing managers
- −You build and write the site
Source: hostaway.com direct booking, September 2026.
Houfy
Marketplace + builder
Best for: The tightest budgets
A commission-free listing marketplace with an AI website builder on top, including a booking engine, calendar and custom domain support.
- Price
- Free plan with a one-time $5.99 verification. Lite $7.99 and Premium $11.99 per listing per month; the pricing page lists website builder tools under Premium.
- Fee on direct bookings
- 0% host commission. Guests pay a 5% connection fee on bookings through certain software integrations.
- Trial
- Free plan available
In its favour
- +Very low cost
- +No host commission
- +Marketplace exposure as well as a site
Worth knowing
- −Houfy's own pages disagree on whether the builder is free or needs Premium
- −A guest fee applies on some bookings
- −Your site lives inside their ecosystem
Source: houfy.com/pricing, September 2026.
Best for: Owners who want coaching along with the build
A custom WordPress direct booking website built by Boostly's team, bundled with a CRM, group coaching and courses. Their site says it integrates with 27+ booking systems.
- Price
- Not published. Pricing is discussed on a call.
- Fee on direct bookings
- Not stated
- Trial
- None; sales call
In its favour
- +Genuinely done for you
- +Coaching and courses come with it
- +Wide booking system support
Worth knowing
- −No public pricing
- −WordPress needs ongoing maintenance
- −Their site states both 30 and 35 days to launch
Source: boostly.co.uk, September 2026.
OwnerWebs
Self-serve builder
Best for: Owners without booking software who want everything in one simple tool
Self-serve rental website builder with its own booking engine, Airbnb and Vrbo calendar sync, and Stripe or PayPal payments.
- Price
- $55/mo or $599/yr, including hosting and domain.
- Fee on direct bookings
- None
- Trial
- 30 days; pay only at launch
In its favour
- +Booking engine included, no separate software needed
- +Simple flat price
- +Blog and unlimited pages
Worth knowing
- −Calendar sync rather than full channel management
- −You build and write it
- −Smaller ecosystem
Source: ownerwebs.com/pricing, September 2026.
Vacation Rental Desk
Self-serve builder
Best for: Low-cost template sites with built-in reservations
Template-based rental website builder with reservation software, availability search, blogging and owner statements.
- Price
- $12 per rental per month; bulk tiers from $150/mo for up to 15 rentals.
- Fee on direct bookings
- None
- Trial
- 30 days
In its favour
- +Cheap
- +Commission free
- +Reservations built in
Worth knowing
- −Calendar sync covers dates only
- −Card processing and your own domain need the paid plan
- −You build and write it
Source: vacationrentaldesk.com, September 2026.
Wix
General website builder
Best for: People who enjoy designing their own site
A general-purpose builder with a vacation rental landing page. Nightly bookings run through the Wix Hotels by HotelRunner app.
- Price
- See wix.com/plans; prices vary by country. You need a plan that accepts payments to take bookings.
- Fee on direct bookings
- None stated by Wix
- Trial
- Free plan; 14-day money-back on paid plans
In its favour
- +Total design freedom
- +Huge template and app library
- +Calendar sync with booking platforms
Worth knowing
- −Not built for rentals; booking is an add-on app
- −Content and search visibility are up to you
- −All of the work is yours
Source: Wix Help: Wix Hotels, September 2026.